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Masha Novoselova (Maria Novoselova, Маша Новоселова; born 31 January 1985) is a Russian model. She has been compared to others such as Natasha Poly, Sasha Pivovarova, and Natalia Vodianova. After signing with Storm Model Management, she became a sought after popular model in 2007.


Masha Novoselova has modelled many advertising campaigns for numerous brands including Victoria’s Secret, Christian Dior, Chanel, Gucci, Hugo Boss, Moschino, Nina Ricci, H&M, L’Oreal, Garnier, Chloe, Dolce and Gabbana, Yves Saint Laurent, Etam, Joop, Ungaro, Miss Sixty, Loewe, Louis Vuitton, Sisely, Patrizia Pepe, La Perla, Swarovski, and notably alongside David Beckham in Armani’s underwear campaigns. She appeared in fashion magazines around the world, including global Vogue covers and editorials in Italy, Germany, Russia, Japan, China, Brasil and Britain,and the United States. She also appeared multiple times in Numero, Amica, Grazia, Madame Figaro, Mixte, V Magazine, Harper’s Bazaar, V Pulp Magazine, Elle. Her industry breakthrough was her first cover in the 2008 Numero #85 magazine shot with Greg Kadel alongside Caroline Trentini. Masha Novoselova has worked with most of fashion’s sought after photographers such as Mario Testino, Terry Richardson, Greg Kadel, David Sims, Camilla Åkrans, Txema Yeste, Karl Lagerfeld, Ellen von Unwerth, Mario Sorrenti, Inez Van Lamsweerde,[12] and Marcus Piggott. She is also a popular catwalk cast during the Fashion Weeks in Paris, New York, London, and Milan, where she has walked the shows for notable fashion houses such as Chanel, Armani, Celine, Chloe, Stella McCartney, Gucci, Louis Vuitton, DSquared2, Fendi, Isabel Marant and many more.

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