Swatch Group launch limited edition watches for Tokyo 2020


Swatch Group has launched a series of limited-edition watches to mark this year’s Olympic Games in Tokyo.

Three models were announced by Swatch Group Japan at the organisation’s headquarters in the Tokyo.

The company say two models are feature as part of their new product line, with “sporty designs” based upon their Big Bold style of watches.

The BB Kurenai Red watch is claimed to express a festive feeling, while the BB Ai Blue design has an indigo shade.

Tokyo 2020 branding has been included on the dial of the watch, as well as the straps.

Both watches will have a 47-millimetre case.

Swatch’s third limited-edition watch has been titled Tokyo 2020 Blue, which they say expresses the value of the Olympics and passion for sports.

The third design does not feature Tokyo 2020 branding.

Both the BB AI Blue and BB Kurenai Red watches will cost ¥13,200 (£92/$120/€111), while the Tokyo 2020 Blue design is priced at ¥8,800 (£61/$80/€74).

The watches will be available at Swatch stories in Japan, as well as being available to purchase online in the host country.

The Tokyo 2020 collection has been given the motto “Celebrate the Olympic Spirit”.

The Tokyo 2020 Blue design comes without branding on the watch ©Swatch Group
The Tokyo 2020 Blue design comes without branding on the watch ©Swatch Group

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Omega, part of the Switzerland-based Swatch Group, are a member of the International Olympic Committee (IOC) The Olympic Partner (TOP) programme.

Omega extended their partnership with the IOC through to 2032 back in 2017.

The agreement saw Omega continue as the official timekeeper of the Olympic Games.

The 2032 Summer Olympic will mark Omega’s 100th year since the start of their relationship with the Games at Los Angeles 1932.

Omega previously released commemorative watches to mark the 2018 Winter Olympics in Pyeongchang.

The Seamaster Planet Ocean Pyeongchang 2018 and the Seamaster Aqua Terra Pyeongchang 2018 limited edition designs were created for the Games.

Both watches had the Pyeongchang 2018 logo included on a sapphire crystal caseback.

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