Amala Zandile Dlamini (born October 21, 1995), known professionally as Doja Cat, is an American rapper, singer, songwriter, and record producer. Based in Los Angeles, she signed a recording contract with RCA Records in 2014, subsequently releasing her debut extended play, Purrr!, and a series of singles, including “Go To Town”, “So High” and “Tia Tamera”. Doja Cat rose to prominence in 2018 with her single “Mooo!”, which became a viral success on YouTube. Doja Cat released her debut studio album, Amala, in 2018 and a deluxe repackage in 2019.
2013–2017: Purrr! and collaborations
Doja Cat released her debut single “So High” on the streaming platform SoundCloud in 2013, coming to prominence in March 2014 when she signed to RCA Records and released her debut EP, Purrr! (described as “spacey, eastern-influenced R&B” by The Fader). Premiering the video for the single “So High”, Vibe described her as an “18-year-old psychedelic prodigy”. The song was featured on the TV series Empire soundtrack, on the third episode of the first season. “No Police” was released as the second single from Purrr!. She started releasing more music on SoundCloud and YouTube as she started gaining more attention. She had also started collaborating with other artists, such as Elliphant, Hellboy, Skoolie Escobar, Pregnant Boy, and frumhere. On July 13, 2017, Doja Cat was featured on L8LOOMER’s single “Right Side”. The song was then featured on L8LOOMER’s debut album Soulm8s in 2018. During this time, she also released multiple songs that she produced and wrote by herself on her soundcloud account exclusively.
2018–present: Amala and “Mooo!”
On February 1, 2018, she released the single “Roll with Us”, which was dubbed as the debut single off her debut studio album. On March 9, 2018, she released the second single from her upcoming album, “Go to Town”, with an accompanying music video released the same day on her YouTube channel. As of August 2019, the music video has reached 17 million views on the platform. On March 30, 2018, Doja Cat’s first full-length debut studio album Amala was released.
On August 10, 2018, Doja Cat released a song titled “Mooo!” on YouTube. The single is a novelty song with absurdist lyrics where she fantasizes about being a cow. Made with the intention of doubling as a meme, the song quickly became a viral music video. The video gathered attention and praise from popular artists such as Chance the Rapper, Katy Perry and Chris Brown. On August 31, she released the single version of “Mooo!”. It inspired several jokes and memes while the accompanying music video acquired over 45 million views since it was uploaded to YouTube on August 10.
In February 2019, Doja Cat released her single “Tia Tamera” featuring Rico Nasty, which is the leading single to her deluxe edition of her debut album Amala. The following month, she was featured on the hit YouTube channel Colors with a performance of “Juicy”, a song taken from the repackage of the album.
On August 15, 2019, Doja Cat released a remix of “Juicy”, featuring Tyga with an accompanying music video. The song debuted at 83 on the Billboard Hot 100 making her first song to reach that chart.