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Natassia Gail Zolot (born September 24, 1989), better known by her stage name Kreayshawn, is an American rapper, singer, creative director of OK 1984 and music video director from Oakland, California. In 2011, while serving as a member of a rap group with her friends, she released the music video to her debut single, “Gucci Gucci”, to viral success. The popularity of the song and its video led to a recording contract with Columbia Records soon after. Kreayshawn released her debut studio album, entitled Somethin’ ‘Bout Kreay, on September 14, 2012.

Kreayshawn is currently the host of “Kreaydio” on The Cut station on Dash Radio.

Career

Kreayshawn performed in the hip hop group the White Girl Mob (WGM). The group included her friends V-Nasty and Lil Debbie. The White Girl Mob, after many disputes, disbanded in 2012. However, the entire White Girl Mob crew appears in Kreayshawn’s video “Go Hard (La.La.La)”.

In 2010, Kreayshawn released her first mixtape, Kittys x Choppas, as well as her first music video for the song “Bumpin Bumpin.” On May 16, 2011, she released a music video for her single “Gucci Gucci”, which generated nearly three million views on YouTube in the first three weeks. “Gucci Gucci,” according to Kreayshawn, is a song coaxing people to wear their own styles and not succumb to being “basic bitches,” The popularity of her “Gucci Gucci” video caught the attention of several record labels, and Kreayshawn quickly signed a contract with Columbia Records. Kreayshawn’s management was contacted by the label representing the Red Hot Chili Peppers about directing a music video for the band’s single, “The Adventures of Rain Dance Maggie” (from the album, I’m with You). In August 2011, Billboard ranked Kreayshawn number 34 on their Social 50 chart for her presence on social media.

Kreayshawn sparked controversy during a Tinychat freestyle, wherein she insulted rapper Rick Ross by calling him “fake.” She later retracted her statements and described it as a misunderstanding; however, a few days following her statement, Kreayshawn continued making negative remarks about Ross’s body weight, once again calling him “fake” and stating that “he can’t rap.” These remarks eventually led to Rick Ross verbally threatening Kreayshawn and her manager Chioke “Stretch” McCoy entourage during the 2011 MTV Video Music Awards. She was nominated for the MTV Video Music Award for Best New Artist, but lost the category to Tyler, The Creator. She also hosted the Red Carpet event. The same night, nude pictures of herself were leaked via her Twitter being hacked. She claimed the photos were taken when she was underage.

In July 2011, Kreayshawn’s first physical release, Nattymari presents Kreayshawn and Sortahuman Murder in Memphis Vol 1, came out on cassette tape via Clan Destine Records. Produced by Nattymari with features by V-Nasty and Yung Hawaii Slim among others, the release was limited to 100 copies and celebrated Memphis’ culture of murky, underground rap distributed via tape. Side A of the tape is available for free online via clothing company Mishka NYC, while the instrumental side B is tape exclusive. In 2012, Kreayshawn was nominated for the O Music Awards.

Kreayshawn’s debut studio album, Somethin’ ‘Bout Kreay, was released for digital download on September 14, 2012 by Columbia Records in the United States. It was released on CD elsewhere on September 25, 2012. The singles, “Breakfast”, featuring 2 Chainz, and “Go Hard (La.La.La)”, preceded the album. A music video was released for “Blasé Blasé” exclusively through HungerTV.

In 2013 “Left Ey3” was included on the soundtrack of The Heat, starring Melissa McCarthy and Sandra Bullock, directed by Paul Feig.

On one of her YouTube videos, Kreayshawn stated that she is working on an EP. On February 15, Kreayshawn vlogged herself at the shoot for her new line of jewelry, along with appearing in a new music video with Bukkweatbill for their song “Pipe Down”. Kreayshawn announced in a vlog released on February 22, 2014 that she has recorded several songs that might be on her upcoming EP. She also announced that she had an interest in getting a production crew together and to start directing again along with making a reel. In the same vlog, she also said that she had been unsigned from her label after she had had her first child.

On July 24, Kreayshawn released a collection of chokers called “Hella Cute”. Kreayshawn has been the creative director of OK 1984 since releasing her first collection.

She also released a new song, “Pizza Song”. When responding to a fan on Twitter, Kreayshawn stated that she was working on music and hoped to have something out by the end of 2014.

On October 22, 2014, Kreayshawn announced on her Facebook page that she had created a podcast, Lost in Thot. It features Kreayshawn and Chippy Nonstop. Lost in Thot was released on SoundCloud and Stitcher until Chippy was deported to Canada.

Kreayshawn is currently the host of “Kreaydio” on The Cut station on Dash Radio, which she simultaneously streams on Periscope.

On June 2 Kreayshawn collaborated with female electro duo NERVO for their single “Hey Ricky”. The single also features DEV and Alisa Ueno.

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