Samsung Blends Technology and Design at CEDIA 2019


Samsung Electronics America, Inc. changes the way we view design by utilizing technology in ways that bring a new dimension to its product portfolio in 2019. This innovative versatility will be showcased at this year’s CEDIA Expo in Denver, Colorado.

Samsung’s latest TVs – the QLED 8K, The Wall Luxury, 2019 QLED TV 4K line, The Serif, and The Frame – employ state of the art technology to deliver the best picture quality available today while better integrating them into any home décor and even enhancing it in new and unique ways. Design is no longer limited to what the TV looks like, these new models can now blend into the space or even visually transform the space itself.

2019 Serif TV
The Serif in Ambient Mode

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To help custom installers bring this to life, Samsung continues to expand upon its commitment to its 5-Star Solutions program that provides them with a variety of services and resources, including a dedicated web portal with more functionality and content.

“In addition to great picture quality, this year’s TV’s bring an entirely new dimension to how we view the TV itself, creating great opportunities for designers to incorporate into their projects and for custom installers to offer new and unique packages for their clients,” said Phil Cohn, Senior Vice President of Sales at Samsung Electronics America. “With a portfolio that includes The Frame, The Serif and the Wall Luxury in sizes ranging from 43” to 292”, Samsung provides unlimited options with products that truly enhance the home while delivering the fundamental picture quality excellence consumers demand.”

Samsung 2019 QLED TV
2019 8K Q900 QLED TV

Further driving the momentum of Samsung’s leadership in 8K, a cornerstone of this year’s Samsung booth at CEDIA is the opportunity to experience the full Q900 TV series in a dedicated 8K theater. Samsung pioneered a new era in picture quality with the Q900. The world’s first consumer 8K TV featuring AI upscaling, the Q900 delivers superlative 8K resolution today regardless of the source resolution, without the traditional side effects of traditional upconversion. With models ranging from 55” to 98”, Samsung offers the widest breadth of 8K for every application.

Samsung The Frame TV
The Frame TV in Ambient Mode

Taking the concept of the TV blending into its space even further, CEDIA attendees will see award winning products like The Frame and The Serif, that in 2019 include QLED technology for the same picture quality performance consumers have come to expect from Samsung’s Premium QLED line up . With The Frame, the TV becomes the picture. Customers have access to more than 1,000 artwork displays available in Samsung’s Art Store, creating unlimited possibilities to display art while not in use. The Serif, is in itself a piece of art that appeals to the most design forward consumers.

Samsung’s Ambient Mode – available on all 2019 QLED TVs 43” and larger, as well as The Wall Luxury and curated to further elevate any space – will also be on display at the booth. Unique in the market, Ambient Mode can make the TV blend seamlessly into the room by transforming an empty black screen into a display of vivid imagery, from mountain landscapes to family photos or today’s headlines. It can even mimic the pattern behind the TV by creating a chameleon-like visual camouflage that blends with the wall’s texture, making it virtually transparent.

For the ultimate display with the power to transform the room itself; The Wall Luxury. The latest version of Samsung’s modular MicroLED screen that can be custom-tailored to any size and aspect ratio. The modular design of The Wall Luxury is configurable and customizable to a variety of sizes and ratios from 73” to 292” with up to 8K definition. The Wall Luxury offers the epitome of picture quality technology combined with capabilities that make it infinitely flexible and customizable.

“The displays showcased today deliver outstanding brightness, spectacular contrast and wide viewing angles for custom installs in all residential and commercial properties,” said Harry Patz, Senior Vice President and General Manager for the Display Division at Samsung. “Customizable displays such as The Wall Luxury and Direct View LED allow brilliant viewing and engagement for any application, whether it be in the executive board room, corporate meeting venues, or dynamic indoor public spaces. These displays deliver the ultimate experience in luxury for personal entertainment, all without impacting the product’s performance or presentation quality.”

CEDIA 2019 attendees can experience these innovations in display technologies, new audio products and the latest in connectivity, at booth #1013.

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