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Kimberly Kardashian West (/kɑːrˈdæʃiən/ née Kimberly Noel Kardashian; born October 21, 1980) is an American media personality, businesswoman, socialite, model and actress. West first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after a 2003 sex tape with her former boyfriend Ray J, Kim Kardashian, Superstar, was released in 2007. Later that year, she and her family began to appear in the E! reality television series Keeping Up with the Kardashians. Its success soon led to the creation of spin-offs including Kourtney and Kim Take New York and Kourtney and Kim Take Miami.

In recent years, West has grown an online and social media presence, including hundreds of millions of followers on Twitter and Instagram. She has released a variety of products tied to her name, including the 2014 mobile game Kim Kardashian: Hollywood, a variety of clothing and products, the 2015 photo book Selfish and her eponymous personal app. Her relationship with rapper Kanye West has also received significant media coverage; the couple married in 2014 and they have four children together.

Time magazine included West on their list of 2015’s 100 most influential people, while Vogue described her in 2016 as a “pop culture phenomenon.” Critics and admirers have described her as exemplifying the notion of being famous for being famous. She was reported to be the highest-paid reality television personality of 2015, with her estimated total earnings exceeding US$53 million.

Career

Focus on social media (2014–present)

West appeared on the cover, and in a pictorial in Paper’s winter issue in 2014 photographed by Jean-Paul Goude. On the cover, her nude buttocks are featured above the caption: “Break the Internet”, which generated considerable comment in both social and traditional media. The photos show West with her hair tied up in a bun, wearing only a pearl necklace, a pair of earrings and black satin gloves, and, on the cover, with her bare back facing the camera, holding a sequined gown below her bare, oiled-up buttocks, while smiling broadly at the camera. A Time magazine writer commented that, unlike previous celebrities’ nudes that represented the women’s rebellion against repressed society and “trying to tear down” barriers, West’s exhibition was “just provocation and bluster, repeated images that seem to offer us some sort of truth or insight but are really just self serving. We want there to be something more, some reason or context, some great explanation that tells us what it is like to live in this very day and age, but there is not. Kim Kardashian’s ass is nothing but an empty promise.” However, the stunt “set a new benchmark” in social media response, and Paper’s website received 15.9 million views in one day, compared with 25,000 views on an average day.

On October 6, 2014 West posted a jeweled homage in honor of daughter North West on Instagram in the form of some pretty Loud Love Jewelry gold rings, one for each letter of North’s name.

In June 2014, West released a mobile game for iPhone and Android called Kim Kardashian: Hollywood. The objective of the game is to become a Hollywood star or starlet. The game supports a free to play model, meaning the game is free to download, but charges for in-game items. The game was a hit, earning US$1.6 million in its first five days of release. In July, the game’s developer Glu Mobile announced that the game was the fifth highest earning game in Apple’s App Store. West voiced the role of an alien in an episode of the adult animated series American Dad!, in season 11 (2014–15) in the episode titled “Blagsnarst, A Love Story” on September 21, 2014. In May 2015, West released a portfolio book called Selfish, a 325-page collection of self-taken photos of herself. In December 2015, West released an emoji pack for iOS devices called Kimoji. The app was a best-seller, becoming one of the top 5 most bought apps that week. In August 2015, West was the cover model for Vogue Spain.

As of November 2016, as per CBC Marketplace and interviews with celebrity endorsement experts, Kim Kardashian was paid between $75,000 and $300,000 for each post that she posted on Instagram, Facebook and Twitter endorsing beauty products like waist trainers, teeth whiteners as well as Coca-Cola and well known charities. Experts think that celebrities offer fake glimpses into their lives to make viewers fall for their advertising pitches, curated to look as though the viewer is catching them in a spontaneous moment when they are mostly staged.

In June 2017 she launched her own beauty line, KKW Beauty and in November 2017 she launched her own fragrance line, KKW Fragrance.

By 2018, according to Business Insider, West was charging $720,000 per Instagram post. Even though engagement data indicates that her posts are worth slightly less, she’s regularly making headlines and this allows her to demand a premium above any calculated Instagram sponsored post price.

West made a cameo appearance in the heist film Ocean’s 8, which was released on June 8, 2018.

In 2019, West made waves at the Met Gala with her figure hugging corset-induced Thierry Mugler dress.

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