Girard-Perregaux is teaming with Mr Porter, the men’s online fashion retailer, to sell a selection of its watches on the eCommerce platform. It’s not the first time the Luxury Swiss watch brand appeared on an online selling platform, however Mr Porter will mark its biggest and most diverse online presence to date, says Patrick Pruniaux, CEO of Girard-Perregaux and Ulysse Nardin.
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Girard-Perregaux watches will be available on Mr Porter beginning Saturday. A total of 17 watches with 10 of those timepieces coming from Girard-Perregaux’s Laureato collection – including the Absolute, Absolute Chronograph and Absolute WW.TC models – will be sold on the website. These timepieces were unveiled at the 2019 Salon International de la Haute Horlogerie (SIHH) luxury watch fair in Geneva and all are equipped with in-house movements. This will be the first time they will be available to the public.
Other watches to appear on the site are a Classic Bridge and a Neo Bridges “Earth to Sky” edition, which also was showcased at SIHH 2019. In addition, five timepieces from the traditional 1966 collection will be placed on the website, including the Full Calendar, WW.TC and HMDS models. Pruniaux said more Girard-Perregaux watches will appear on the website in the future.
The price range for the timepieces is rather broad, from $7,900 to $38,400.