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Adriana Lima (Brazilian Portuguese: [adɾiˈãnɐ ˈlimɐ]; born June 12, 1981) is a Brazilian model and actress, best known as a Victoria’s Secret Angel from 1999 to 2018. She was their longest-running model and named “the most valuable Victoria’s Secret Angel” in 2017. She is also known as a spokesmodel for Maybelline cosmetics since 2003 and for her Super Bowl and Kia Motors commercials. At the age of 15, Lima won Ford’s “Supermodel of Brazil” competition, and took second place the following year in the Ford “Supermodel of the World” competition before signing with Elite Model Management in New York City.
Lima is currently ranked by Models.com as one of the New Supers in the fashion industry. Since 2014, Lima has been the world’s second highest-paid model. In 2012, she came in 4th on the Forbes top-earning models list, estimated to have earned $7.3 million in one year. In 2013, she came in 3rd place and in 2014 she came in 2nd place with earnings of $8 million. In 2015, she came in 2nd place with earnings of $9 million. In 2016, she kept the second place with earnings of $10.5 million.
Lima has served as brand ambassador for the clothing brand Desigual based in Barcelona, Spain, for the Beachwear collection of Italian brand Calzedonia, and for the ready-to-wear collection of Italian brand Sportmax. She is currently an ambassador for IWC, Puma, and Chopard.
In 2013, she ranked as the third highest paid supermodel according to Forbes, with earnings of $6 million. In 2014, she ranked as the world’s second highest paid supermodel with earnings of $8 million.
In June 2014, she returned to her role as a Maybelline New York spokesmodel. She had been the face of the brand between 2003 and 2009. Lima was also chosen as the new face of Jason Wu Fall/Winter 2014 campaign. Jason Wu stated about Lima, “She’s sexy, and there’s this feline-esque prowess that felt appropriate for the clothes. And she’s got those eyes! She’s like our own Bianca Jagger. Adriana is a new take on the supermodel – she’s from a different era. At the end of the day, these ads are about the women and the sexiness, and I continue to choose women who inspire me.”
In September 2014, Lima starred in a campaign for luxury Swiss watch label IWC alongside Karolina Kurkova.
In 2015, she became the face of Vogue Eyewear and of Marc Jacobs’ fragance Decadence. In the same year, she was ranked as the world’s second highest paid supermodel with earnings of $9 million.
In April 2016, Lima became the face of Italian lingerie brand Calzedonia’s Swimwear collection. In July 2016, Lima was chosen by NBC alongside fellow Brazilian model Alessandra Ambrosio as the channel’s food and culture correspondents for the 2016 Summer Olympics.
In January 2017, Lima starred in the ready-to-wear Spring/Summer 2017 campaign for the Italian brand Sportmax.
In 2018, Lima became a brand ambassador for Puma, and for the Brazilian-based footwear and accessories label Schutz.
In 2019, Lima was the face of Miu Miu cruise campaign, of Chopard Spring/Summer campaign. She was also the face of the Maybelline x Puma collaboration, of the Schutz resort 2019 campaign, and starred in the Palms Casino Resort commercial with others including Cardi B and Rita Ora.