It was quite a weekend for Tag Heuer as the Swiss watch brand celebrated milestones at two of racing’s most prestigious events.
First, Tag Heuer celebrated the 50th anniversary of the Monaco timepieece during the Monaco Grand Prix, held Sunday, where it has been the Official Watch sponsor since 2011. Prior to the race, the company unveiled the Monaco limited edition watch at the Key Largo Villa during an event led by Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer and Frédéric Arnault, Tag Heuer chief strategy and digital officer. They were joined by Max Verstappen of the Aston Martin Red Bull Racing Team, as well as actor Patrick Dempsey, models Bella Hadid and Winnie Harlow, champion surfer Kai Lenny and guests from around the world.
It is the first of five limited edition Monaco anniversary watches Tag Heuer will unveil throughout the year. Each watch will represent each decade since the iconic watch was introduced in 1969.
The Monaco 1969-1979 Limited Edition watch is a tribute to the 1970s featuring emblematic geometric shapes and colors that represent the decade, according to the watch brand. It has the same 39mm square shape and crown on the left side that made the Monaco watch distinct. The chronograph counters at 3 and 9 o’clock are in the same position as the original as well as the date window at 6 o’clock.
What makes the anniversary edition different is the green dial with Côtes de Genève finishing, the sunray black gold-plated small counters, and the brown and yellow touches on the hands and indexes. The watch is powered by the TAG Heuer Automatic Caliber 11, which the company describes as a modern version of the original automatic movement used for the 1969 Monaco.
The caseback of this 1970s-inspired timepiece is engraved with the original “Monaco Heuer” logo as well as “1969-1979 Special Edition” and “One of 169.” The watch is completed with a brown calfskin leather strap.
It’s priced at $6,550 and limited to 169 pieces.