Natalia Sergeevna Polevshchikova (Russian: Наталья Серге́евна Полевщикова; born July 12, 1985), generally shortened to Natasha Poly, is a Russian model. Since 2004, Poly has appeared in prominent high-fashion advertisement campaigns, magazine covers and on runways. Poly established herself as one of the most “in-demand models” of the mid and late 2000’s, with Vogue Paris declaring her as one of the top 30 models of the 2000s.
Poly was one of the faces to headline one of the fourteen covers of V magazine’s September 2008 issue. Each cover featured a head shot of a famous model, either from the new crop of leading models (Agyness Deyn, Lara Stone, Anja Rubik, Daria Werbowy, Masha Novoselova etc.) or the supermodel era (Christy Turlington, Naomi Campbell, Eva Herzigova), it was lensed by duo Inez van Lamsweerde and Vinoodh Matadin. In July 2008, Russian Vogue dedicated the issue to Poly and in August 2008, March 2009 she appeared on the cover of the same magazine. Also she was touted by American Vogue in 2009 as one of the faces of the moment. She has also appeared on the covers of Spanish, Greek, Portuguese, Brazilian, Korean, Japanese, Chinese, American, German, Australian, Italian and French Vogue. Poly has appeared in editorials for Russian, French, Italian, Chinese, Japanese, Korean, Spanish, Greek, Portuguese, and American Vogue as well as covers for Numero, I-D Magazine, V, W, Interview, MUSE and Harper’s Bazaar (Russia, China, Spain, Korea, Greece).
Poly was placed 1st on Fashion Television’s First Face countdown three times consecutively (Spring 2008, Fall 2008 and Spring 2009). She was also placed 7th (Spring 2007), 4th (Fall 2009 and Spring 2010) and 5th (Fall 2010). First Face countdown displays the models with the most number of shows opened during a season.
Vogue Paris declared her one of the top 30 models of the 2000s. Poly is featured in the 2011 Pirelli Calendar photographed by Karl Lagerfeld. She also featured in the 2012 Pirelli Calendar photographed by Mario Sorrenti. In 2012, Poly signed a contract with L’Oreal Paris and is one of the Beauty Ambassadors for the brand.
Poly was part of the Versace Spring/Summer 2016 Campaign, alongside Gigi Hadid and Raquel Zimmermann, shot by Steven Klein. She also appeared in a commercial for Mercedes-Benz, captured by Jeff Mark, entitled ‘Obsession with an Icon’, Natasha fronted in a blue latex clad to the Mercedes-Benz SL car. She also became the face for Kurt Geiger’s Fall/Winter 2016 Campaign. In 2017, Poly became one of the front faces and muse in Olivier Rousteing’s Balmain for the Spring/Summer and Fall/Winter 2017 Campaign. Poly also returned for Dsquared2 in their campaign for F/W 17 co starring other models such as Joan Smalls and Sasha Pivovarova. She became David Koma’s muse for Thierry Mugler Fall/Winter 2017 Campaign.
She is considered one of the “New Supers” by Models.com and has been featured on 56 different Vogue covers as of November 2017.++