Joan Smalls-Rodriguez (born July 11, 1988) is a Puerto Rican supermodel and actress. In 2013, and 2018 she ranked at #8 on Forbes magazine’s “World’s Highest-Paid Models” list. In 2011, she became the first Latina model to represent Estée Lauder cosmetics. In January 2014, Smalls appeared on the “Return of the Supermodel” cover of American Elle. In 2012, Smalls was ranked the number #1 model in the world by Models.com; she is currently ranked as one of the New Supers in the fashion industry. In 2010, Smalls began modeling for Victoria’s Secret, and was featured in the Victoria’s Secret Fashion Show from 2011 to 2016.
Smalls has been photographed by fashion photographers such as Steven Meisel, Mert and Marcus, Steven Klein, Mario Sorrenti, Mario Testino, Peter Lindbergh, Patrick Demarchelier, Nick Knight, Karl Lagerfeld, Annie Leibovitz, Craig McDean, Hans Feurer, Terry Richardson, David Sims, Inez & Vinoodh, Norman Jean Roy, Camilla Akrans, Alasdair McLellan, Ellen Von Unwerth, Emma Summerton, Josh Olins, Mikael Jansson, Daniel Jackson, Tom Munro, Willy Vanderperre, Michael Thompson, Gilles Bensimon, Luigi Murenu, Daniele + Iango, Sean & Seng, Sebastian Faena, Sølve Sundsbø, Giampaolo Sgura, Cass Bird, Roe Ethridge, Richard Bush, Cedric Buchet, Henrique Gendre, Txema Yeste, Victor Demarchelier, Boo George, Matt Jones, Russell James, Charlotte Wales, Chris Colls, Todd Hido, Jason Kibbler, Greg Kadel, Marcus Ohlsson, Carter Smith, Sebastian Kim, Vivian Sassen, Cuneyt Akeroglu, Luigi & Iango, Zee Nunes, Matthew Welch, Greg Swales, Luke Gilford, Brigitte Lacombe, Mariano Vivanco, Glen Luchford and Lachlan Bailey.
Smalls is the first Puerto Rican fashion model chosen by brands to front their advertising campaigns, including Gucci, Gucci Eyewear, Chanel, Fendi, Fendi eyewear, Versace, Versace Eyewear, Balmain, Calvin Klein Jeans, Givenchy, Givenchy Eyewear, Roberto Cavalli, Lacoste, Gap, J Crew, Ralph Lauren, Studio W., Neiman Marcus, Barneys New York, Bloomingdale’s, Free People, W Hotels, Mercedes-Benz, Next, Ogilvy, Target, Smartwater, Hanes x Karla, H&M, Katie Grand for Hogan, ICB, Smart & Sexy, Americana Manhasset, La Maison Simons, True Religion, Giambattista Valli, David Yurman, Estée Lauder, Ports 1961, Rag & Bone, Prabal Gurung, Hugo Boss, Hugo Boss Eyewear, Tiffany & Co., Alexander Wang, Stella McCartney, Missoni, and Missoni Eyewear, Stuart Weitzman, United Colors of Benetton, Calvin Klein Underwear, Joe Fresh, Replay, Moschino, Liu·Jo, Liu·Jo eyewear, Karl Lagerfeld, Bottega Veneta, Bottega Veneta Eyewear, Dsquared², Etam, Animale, Brandon Maxwell, Michael Kors, Marc Jacobs, Miu Miu Cruise, Tom Ford, Tom Ford Eyewear and Jimmy Choo.
In late 2017, Jeremy Scott, creative director of the fashion house Moschino, unveiled Joan Smalls as the new face for the new Moschino fragrance, Fresh Couture Gold, shot by Giampaolo Sgura. This marks Joan Smalls first fragrance campaign ever.
In 2017, W Hotels Worldwide appointed Supermodel Joan Smalls as the first ever Global Fashion Innovator. Smalls will help create, shape and innovate W’s global fashion platform around the world. From special appearances and distinct collaborations to exclusive in-room and digital content, Smalls will add her signature style and taste to the W Hotel guest experience.