Liu Wen (simplified Chinese: 刘雯; traditional Chinese: 劉雯; pinyin: Liú Wén; born January 27, 1988) is a Chinese model. In 2012, The New York Times dubbed her “China’s first bona fide supermodel”. She is the first model of East Asian descent to walk the Victoria’s Secret Fashion Show, the first spokesmodel of East Asian descent for the Estée Lauder Companies, and the first Asian model to ever make Forbes magazine’s annual highest-paid models list. In 2017, Liu became the first Chinese model to ever appear on the front cover of American Vogue. She is currently represented by The Society Management and is based in New York City.
In April 2010, it was announced that Liu along with Constance Jablonski and Joan Smalls would help to represent the cosmetics company Estée Lauder. In March 2012, The New York Times featured Liu Wen on the cover and in the main feature for their Style “T” Magazine’s Travel Issue, and she was dubbed “China’s first bona fide supermodel”. In the same year, she attended the Cannes Film Festival for the first time. In Spring 2013, Liu Wen was dubbed one of “The New Icons” by H&M for her widely admired street-style.
In 2013 she also became the first Asian to be in the top five on Forbes’ list of the world’s highest-paid models, as number 5. She repeated the feat in 2014, with her salary rising from $4.3 million the previous year to $7 million. Also in 2013, Liu gained a rank of #3 on the Top 50 Models Women List by Models.com. She is the highest-ranked model of Asian descent in history. In July 2014, Models.com elevated her to the status of “New Supermodel”, the first Asian model to ever receive that honor. She remains on that list as of February 2015.
Liu Wen has garnered a heavy social media following on platforms such as Instagram and Weibo. The immensity of her audience led American Vogue to dub her as a leader in the digital movement, saying in their April 2014 issue, in an article about social media’s rise in the fashion industry, that “Liu also has, by far, the biggest social-media audience of any model”. Models.com dubbed her the first ever Asian “New Supermodel” in July 2014.
In October of the same year, Liu became the first person in the world to showcase an Apple Watch on a magazine cover when she appeared on Vogue China’s November 2014 issue.
In April 2015, she and South Korean singer Choi Siwon participated in a Chinese spin-off of the South Korean variety show We Got Married.
In 2017, Liu Wen became the first ever Chinese model to appear on the front cover of American Vogue for its 125th Anniversary March 2017 issue, photographed by Inez Van Lamsweerde & Vinoodh Matadin alongside Adwoa Aboah, Ashley Graham, Gigi Hadid, Imaan Hammam, Kendall Jenner, and Vittoria Ceretti.