Adriana Lima (Brazilian Portuguese: [adɾiˈãnɐ ˈlimɐ]; born June 12, 1981) is a Brazilian model and actress, best known as a Victoria’s Secret Angel from 1999 to 2018, (being their longest-running model and named “the most valuable Victoria’s Secret Angel” in 2017), as a spokesmodel for Maybelline cosmetics since 2003 and for her Super Bowl and Kia Motors commercials. At the age of 15, Lima won Ford’s “Supermodel of Brazil” competition, and took second place the following year in the Ford “Supermodel of the World” competition before signing with Elite Model Management in New York City.
Lima is currently ranked by Models.com as one of the New Supers in the fashion industry. Since 2014, Lima has been the world’s second highest-paid model. In 2012, she came in 4th on the Forbes top-earning models list, estimated to have earned $7.3 million in one year. In 2013, she came in 3rd place and in 2014 she came in 2nd place with earnings of $8 million. In 2015, she came in 2nd place with earnings of $9 million. In 2016, she kept the 2nd place with earnings of $10.5 million.
Lima is the current brand ambassador for the Barcelona-based clothing brand Desigual, for the Beachwear collection of Italian brand Calzedonia, and for the ready-to-wear collection of Italian brand Sportmax.
In 2015, she became the face of Vogue Eyewear and of Marc Jacobs’ fragance Decadence. In the same year, she was ranked as the world’s second highest paid supermodel with earnings of $9 million.
In April 2016, Lima became the face of Italian lingerie brand Calzedonia’s Swimwear collection. In July 2016, Lima was chosen by NBC alongside fellow Brazilian model Alessandra Ambrosio as the channel’s food and culture correspondents for the 2016 Summer Olympics. In January 2017, Lima starred in the ready-to-wear Spring/Summer 2017 campaign for the Italian brand Sportmax.
In January 2017, Lima was named “the most valuable Victoria’s Secret Angel” according to analytics company D’Marie, which conducted research that factored in social media likes, followers, sales conversions and engagement to come up with the results. “We’ve developed an algorithm that compiles over 24 specific metrics from each social media platform that determines an individual’s ranking amongst others’ in any variety of categories,” D’Marie explained.
In November 2018, Lima walked in her final Victoria’s Secret Fashion Show after participating in 20 catwalks for the brand.