Apple Watch Owned Half Of Smartwatch Market Last Quarter, Samsung Leapfrogged Fitbit


Apple Watch is a highly successful product in anyone’s terms. The latest model, Apple Watch Series 4, sports a stunning redesign and a shedload of new features. You can read my full review here. Innovations for Series 4 include the capability to measure an ECG/EKG on your wrist, though that feature is not available worldwide just yet.


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Apple Watch Series 4 in Hermes special edition.APPLE

Further proof that it’s a best-seller has come from Strategy Analytics, in a report released today.

The percentage of smartwatches sold in the last quarter of last year was 9.2 million, Strategy Analytics said – remember, Apple doesn’t disclose figures for its Watch sales, though Tim Cook did say that the quarter in question saw an “almost 50% growth from Wearables, thanks to strong sales of both Apple Watch and AirPods.”

The Strategy Analytics figure gives Apple 50.7% of the global market in that quarter and 50% of the market as a whole across 2018.


Apple Watch Series 4 Nike.APPLE

It’s worth noting that that’s an increase over the same quarter in 2017 of 1.4 million or 18%, and an increase over 2017 of 4.7 million when the company sold 17.7 million Apple Watches in total.

These are impressive results, though in 2017, Apple had a 60.4% share of the market.


Apple Watch Series 4 with a Series 4-only Watch face.APPLE

That’s because the market as a whole has grown hugely, by 56% annually.

The total number of smartwatches across the board grew to 18 million units.


The new Samsung Galaxy Watch Active revealed recently.SAMSUNG

Just as interesting is what happened to Samsung which, thanks to sales of 2.4 million Galaxy watch models, once again became the second-biggest smartwatch seller for the quarter, though, across the year, Fitbit sold more (5.5 million units in total).

Fitbit had 12.7% of the market in the quarter, a significant increase over the 4.3% share it held in the same quarter for 2017.

Nonetheless, Strategy Analytics expects the next Samsung watches to do well, especially the Samsung Galaxy Watch Active with its blood pressure tracking capabilities.

The fourth big name in this market is Garmin and between the four, they account for 80% of smartwatch sales.

The latest rumors suggest that Apple is building sleep tracking into an upcoming Apple Watch, too.

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