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It’s no secret that SIHH is one of the busiest weeks on the horological calendar. There are dozens of brands showing off their latest wares and most of our editorial team spends three or four full days in Geneva’s Palexpo event center hunting down the very best so we can bring them to you right here. There’s a lot to get excited about.

Walking the well-manicured halls though, it can be hard to stay focused on the booths and watches with all the interesting people swirling about. Some are friends we’ve known for a long time, others familiar faces from previous SIHH and Baselworld run-ins, and others totally new people we’ve never before had the pleasure of meeting. In what’s becoming an annual tradition (check out last year’s report here), we decided to stop a few for quick portraits and wristshots and have gathered the very best here. We’ve identified people where we could, but if you spot someone you recognize (or you spot yourself!), let us know in the comments below.

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