Conor McGregor’s £500m cross-over fight with Floyd Mayweather will be shown live on Sky Sports in the UK.
The broadcaster saw off competition from BT to screen the bout on August 26 from Las Vegas.
Despite Mayweather’s desire for fans to shell out £100 for the fight, it will be priced at £19.95.
Fans in the United States will be required to pay $99.95 for the high-definition screening of the showdown on Showtime pay-per-view.
Sky Sports Head of Boxing Adam Smith said: “This is surely one of the most anticipated and intriguing contests we’ve ever seen on Sky Sports Box Office.
“Can the charismatic Conor McGregor, so formidable in the octagon, make the switch to the ring and create history?
“What will it mean for Mayweather’s legacy – one of the greatest fighters of all time but coming out of retirement and facing a man at the very top of his game? It’s set to be a huge night in Las Vegas – one you won’t want to miss.”
McGregor will bid to inflict a first defeat on Mayweather at the T-Mobile Arena in Sin City.
The Irishman is the current UFC lightweight champion but has never boxed professionally.
Sky showed Mayweather’s fight against Manny Pacquiao while BT will show Canelo Alvarez’s fight with Gennady Golovkin in September.